Bike Week is a nationwide event that is designed to promote “Cycling for All” by putting on a range of bike-related activities (city tours, family rides, that sort of thing) and reminding everyone how awesome it is to be out on a bike.
There’s a tonne of stuff going on in London so check out the website. They’re even offering free check-ups and tunings (nothing to sniff at, that’d be £40 in your local bike workshop!) and you’ll be seeing Security Marking checkpoints popping up all over the place.
Have a look. Be involved. Enjoy!